Esente Music Group has released a CD in hopes of putting a stop to drunken driving. Titled “Utah Rockers 2010,” the CD includes local artists and hopes to spread drunken driving awareness; making this the first time that free digital downloads have been used to raise anti-drunken driving awareness.
Provo groups Atl Atl, the Sakai Incident, and Oh, Be Clever were among the 21 Utah groups chosen from hundreds of performers to be on the CD.
Thanks to innovative marketing, Esente is able to provide its music and album art to fans for no charge. It is also implementing messages about drunken driving designed by high school and college students on its website, www.esentemusicgroup.com, to promote awareness.