Marblehead — This summer, while most college students spent their time hanging out at the gym or catching some sun at the beach, Marblehead resident Ali Andino, a senior at the University of Massachusetts Amherst, was hard at work — saving lives.
Andino had the opportunity to executive produce the nationally distributed “New York Rockers 2010 Digital Compilation” CD while interning at Esente Music Group in Beverly.
“It was a unique experience,” Andino said. “I did everything from designing CD artwork to dealing with the bands themselves. The fact that I was also helping save lives made coming to work everyday not just educational but extremely rewarding.”
Esente promotes the music of unsigned artists from across America with a twist. The label offers free music to anyone who wants to listen and download. While doling out the free downloads, Esente simultaneously promotes drunk-driving awareness on its website.
“Every time a fan logs onto our website they are bombarded with drunk-driving-prevention advertising,” Esente spokesperson Ashley Beckwith explained. “Every kid I know is online downloading music. This approach hits them where they live.”
Guitarist Rich Cornelison of the band Blown, who appear on the “Washington Rockers 2010” album, said that having a song on the CD is a great promotion opportunity. But beyond the exposure, appearing on the disc also means a lot to the band.
“We have lost several friends over the years to drunk drivers,” he said. “It is easier to call a cab than it is to lose your life or even worse to take someone else life.”
Ali summed up her experience by saying, “Having the opportunity to executive produce my own album while contributing to a cause that will better my community was the absolute best way to spend my summer.”
To listen to New York Rockers 2010 or to learn more about Esente Music Group, visit esentemusicgroup.com.