This past summer semester proved to be a life saving season for The New England Institute of Art Graduate and North Berwick resident Ashley Beckwith.
While most students were going to football games, planning Christmas vacations, and celebrating the end of finals, Ashley was hard at work raising drunk driving prevention awareness. Ashley was given the opportunity to executive produce the nationally distributed Washington Rockers 2010 Digital Compilation CD while interning at Esente Music Group in Beverly, Mass.
Beckwith said, “This internship taught me more than office etiquette. I learned how to plan and promote a national music campaign, which actually helps save lives! I researched and contacted bands and media outlets, produced a nationally released compilation album, and most importantly, I raised drunk driving awareness.”
Esente promotes the music of unsigned artists from across America with a twist. The label offers free music to anyone who wants to listen and download. While doling out the free downloads, Esente simultaneously promotes drunk driving awareness on its website.
Esente Spokesman Jonathan Romero said, “Every time a fan logs onto our website they are bombarded with drunk driving prevention advertising. Every kid I know is online downloading music. This approach hits them where they live.”
Guitarist Rich Cornelison of the band Blown, who appear on the “Washington Rockers 2010″ album, said “having a song on the CD is a great promotional opportunity.” But beyond the exposure, appearing on the disc also means a lot to the band. “We have lost several friends over the years to drunk drivers,” he said, “It is easier to call a cab than it is to lose your life or even worse to take someone else’s life.”
Ashley said, “I’m really proud of all the work I did with Esente Music Group. It was the best learning experience I’ve had.”
To listen to Washington Rockers 2010, or to learn more about Esente Music Group visit www.esentemusicgroup.com.