Sudbury man produces CD to raise awareness about drunk driving

This past fall semester proved to be a life saving season for Juniata College graduate and Sudbury resident, Michael Pearson.

While most students were going to football games, planning vacations, and celebrating the end of finals, Pearson, 22, was hard at work raising awareness about the dangers of drinking and driving.

Pearson was given the opportunity to executive produce the nationally distributed Illinois Hip-Hop 2010 Digital Compilation CD, while interning at Esente Music Group in Beverly. Esente promotes the music of unsigned artists with a twist. The label offers free music to anyone who wants to listen and download. While doling out the free downloads, Esente simultaneously promotes drunk driving awareness on its website.

“This internship taught me more than office etiquette. I learned how to plan and promote a national music campaign, which actually helps save lives,” said Pearson. “I researched and contacted bands and media outlets, produced a nationally released compilation album, and most importantly, I raised drunk driving awareness.”
The Town Crier asked Pearson a few questions about the CD:

Q: When did you graduate L-S and Juanita College and what did you major in?
A: I graduated from Lincoln Sudbury in 2006 and from Juniata College in 2010 with a degree in digital media

Q: How did you learn about this internship?
A: There was an ad on Craigslist for the position.

Q: Why did you decide to apply?
A: The position piqued my interest. I’ve always liked music and the idea of working in the music business in any way.

Q: As producer, what exactly did you have to do?
A: My job as a producer was to scout for talent in Illinois using social media sites. I would contact bands in the area and convince them to let us use their music. It was free promotion for them and it went towards a good cause. I helped compile the songs that were given to us into a CD and created promotional material for that CD.

Q: How many other people were involved in putting together the Illinois Hip-Hop 2010 Compilation CD?
A: There were two other people who were also directly involved in the creation of the Illinois Hip-Hop CD, Pamela and Peter. At the beginning of the program we divided up the work and worked out how we would each search for potential bands.

Q: How would you describe the CD, the music? Is it something you would listen to?
A: Because the only defining characteristic of the CD is that it’s a hip-hop CD, you get a wide range of songs within that genre.  I think that the mix of styles leads to an interesting compilation that I would definitely listen to.

Q: Is producing music in your future plans?
A: My future plans in general are very much up in the air right now. I’m still figuring out what I want to do and, at the moment, I’m just trying new things. I will say that I won’t count music production out of my future. It was a lot of fun and I’d definitely consider doing something like this again.

To listen to Illinois Hip-Hop 2010, or to learn more about Esente Music Group visit